The website is an integral part of the digital strategy of your business. It’s more important than all your social media channels combined. That’s because it not only showcases significant information about your business, your products, and services to a new visitor but also shows how the business will make an impact on a prospective client’s venture. If your website doesn’t answer the queries of a potential customer, then they may not come back to you for further details.
To move these prospects to the next phase of the sales funnel, your website must leave a positive mark on the potential client. Although many companies initially invest in a company website, eventually they give up updating it because they believe that their social media profiles speak a lot more about theirestablishment. Wrong! Investing in a website is just as important and if your professional website is not updated, then it leaves a bad impression on a visitor, who may be visiting your website for the first time.
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Is Your Unstable Internet Connection The Reason Why Your Website Is Lagging Behind
Just like all things in our daily lives need an upgrade, the same applies to our website. If it is not upgraded, then it will not match the speed of the hour! This applies to our internet service as well. The telecommunications industry has undergone a drastic change and that’s why your website needs to match the speed of the Internet connection, that’s used today.
What makes a good website is primarily, one: it doesn’t take a million years to load. However, in most cases, it’s not the website that’s at fault, it’s the service provider. For businesses, it’s essential to invest in an ISP that is fast, stable, and steady. If that’s not the case, upgrade the current provider to Grande Communications Network. Not only is the provider one of the strongest players in town, but it also offers affordable service, amazing internet speed tiers, cost-effective monthly deals, and a secure connection.
Why Your Communication Strategy Needs An Upgrade Every Now And Then?
The world around us is changing at a lightning speed. To keep up, you need to upgrade your strategy. Which starts with your website. After all, an updated website is one that people trust. And when people trust a website, they revisit it, they try to keep up with it. Here are our top reasons why your website needs a redesign:
Reason #1
How do we know when a website needs a redesign? Possibly after every 3 to 4 years. This is a long enough time in the world of the internet. If you are constantly working, you probably may have kept the redesign on the back. A website redesign ensures that your website stays fresh in the memory of the online visitor. If a website is not appealing, then nothing makes your prospect stay on the site for long.
While an old website may not be appealing, at times it becomes difficult to leave a positive impact on the prospect. Especially if your website gave a bad experience to the online customer, there are minimal chances that they will return. That’s why your site needs to be user-friendly, intuitive, and communicate your offer to the online visitor for them to become a prospective client.
Reason#2
One of the most important factors that you need to take care of is making sure that your website is mobile-friendly or if we used the right terminology, it’s responsive. Since most of our internet usage now takes place on the smartphone, whether Android or iOS, this is crucial for your website. Outdated websites normally are not responsive. On the other hand, if a business has updated its website, it’s probably a responsive website, that can easily be viewed on multiple screens.
Reason#3
Online visitors are never more annoyed than they are when they are visiting a website that doesn’t fit their mobile screen and they constantly have to zoom in and zoom out to see what the site is all about. This is one of those points that also determines the amount of traffic that can be converted from all those site visits, especially if the website is responsive.
One reason why most businesses instantly refresh their website and indulge in the redesign process is that their website is no longer winning prospective leads. If that’s the case, then it’s definitely time for a website redesign.
The Bottom Line…
Your website reflects on your business brand, so even if you have been in the industry for a few years and your brand has changed over time, this needs to be shown on your website. While a redesign every year is ideally not required, once every three to four years, is much commended.
Moreover, if your website is not upgraded and still following the old design, then it will be slower to load, slower to process. However, even after a redesign, if your website is taking time to load, then it’s probably your internet that needs to be fixed. Why not visit BuyTVInternetPhone and select an ISP, that is fast, safe, and highly reliable. Hurry now before the best deals come to an end!